Jim “Jimbo” Someck is a man who truly practices what he preaches and he has always felt very fortunate to have a career that reflects his lifestyle and belief system. Happily married and the father of four children, Jimbo is an avid runner and a strict vegetarian. His wife, Colleen, prepares daily family meals from scratch. The same guidelines apply at home as in his stores — no white sugar, no harmful chemicals or preservatives, and organic ingredients whenever possible.

His dedication to protecting the environment for our childrens’ future and a healthy lifestyle is embodied in his company’s vision statement, “a piece of organic fruit in every child’s lunch bag.” It is also evident in the Jimbo’s “It’s in the Bag” Recycling Program and Kids Club Program.

A native New Yorker, Jimbo came to San Diego over 40 years ago and started in the health food business breaking down cardboard boxes. Years of hard work and personal commitment to his customers and employees have been recognized over the years through numerous awards and accolades. A stickler for detail in all aspects of his business, Jimbo still maintains an open door policy for all employees.

Jimbo opened his first store in 1984 in North Park and from the beginning, it was a success. Since then, he has opened five San Diego stores: Carmel Valley, Escondido, Carlsbad, 4S Ranch, and downtown Horton Plaza — all successful in their own right. (He has subsequently sold the North Park store and has closed the Horton Plaza store due to construction and legal issues.)

Today, with 4 stores and the enviable position of strong personal ties with local organic farmers and natural food vendors, his stores are truly the premier natural foods stores in San Diego County.

Yet, Jimbo’s highest attribute is his honesty and integrity. This can be seen, not only in his children and family life, but also in how he successfully manages his relationships with his employees and suppliers.