GMO Food Labeling Fact Sheet


Jimbo’s…Naturally! Supports GMO Labeling!

It’s time for President Obama to honor his pledge on GMO labeling. Americans deserve to know what’s in the food they buy. That’s why Jim “Jimbo” Someck joined 125+ business leaders in signing this letter with #JustLabelIt.[1]

Promises2Kids fundraiser generated $9,597.96


Support Foster Month May 4th-17th


Jimbo’s…Naturally! raises over $17,911 for The San Diego Chill

April 30, 2015
For Immediate Release
Contact: Kelly Hartford – 858-793-7755 ([email protected])

San Diego, CA – The San Diego Chill was designated by Jimbo’s…Naturally! as the beneficiary of its Customer Appreciation Sale held on April 11th. Jimbo’s…Naturally! donated 5% of the entire day’s sales in all 5 stores along with customer donations for a grand total of $17,911 to The San Diego Chill.

Started in 2013 by then 13 year old Isaiah Granet, The San Diego Chill has grown to almost 30 team members in under 2 years. Isaiah, a competitive travel hockey player was inspired to create The Chill when he realized there were kids who may never have the opportunity to experience the passion that he feels for playing ice hockey and more importantly, being part of a team. As the beneficiary of Jimbo’s Customer Appreciation Sale, The San Diego Chill will use the donation to help pay for their weekly 30-minute ice time fee of $200, plus equipment and travel costs.

“When I first heard about Isaiah Granet and the San Diego Chill, I was blown away. I could not believe that such a young man could have the wherewithal, compassion and willingness to put such a tremendous non profit organization together,” said Jim “Jimbo” Someck, founder and owner of Jimbo’s…Naturally!. “We are honored to help The San Diego Chill by supporting Isaiah and his friends as they give their time to teach those with disabilities how to ice skate and to give them a sense of self esteem.”

Jimbo’s…Naturally! is a complete natural foods grocery store. In order to fulfill its mission of providing the highest quality organic and natural foods, Jimbo’s…Naturally! places a strong emphasis on local and organic produce. Jimbo’s…Naturally! also carries a full line of groceries, vitamins, health & beauty aids, hormone-free and antibiotic-free meats, an in-house deli, a made from scratch bakery and a juice bar. Locations include Carmel Valley, Escondido, Carlsbad, 4S Ranch and downtown San Diego at Westfield Horton Plaza. To learn more, visit

The San Diego Chill is a non profit organization dedicated to providing children ages 7-13, with developmental and intellectual disabilities (such as Autism and Down Syndrome), the opportunity to learn to ice skate and play ice hockey as part of a team. For more information, visit

Customer Appreciation Sale Recipient: The San Diego Chill

Press ReleaseSDChill_Page_1

Customer Appreciation Sale


Jimbo Someck: Leading the independents’ charge

New Hope 360
Natural Foods Merchandiser
Melaina Juntti
Tue, 2015-03-03 14:39

Jimbo Someck has been a familiar face and name around San Diego for several decades. But to many in the natural products industry, he’s a lauded leader. A champion for organic food since he opened his first Jimbo’s…Naturally! in 1984, Someck continues to work tirelessly to move the industry forward and make sure other independents thrive. He cofounded the Independent Natural Food Retailers Association in 2005 so that he and other established store owners could share their wisdom and expertise. Then in 2011, Jimbo’s became one of the first retailers to adopt a hard stance on GMOs, nixing any new products containing at-risk ingredients. Someck speaks toNatural Foods Merchandiser about the success of his GMO policy, what’s next for GMO labeling and how independents can stay strong

Natural Foods Merchandiser: Why was taking a stand against GMOs so important to you?
Jimbo Someck: We pride ourselves on having high standards, so I did what I thought was right for who we are and what we believe in. I was getting frustrated with manufacturers’ responses whenever we’d ask where they stood on GMOs. Finally, I decided we needed to take a stand and stop bringing in new products that contained at-risk ingredients. Certain items already on our shelves would be grandfathered in, but we would no longer put them on sale and would look to replace them with less-risky options.

NFM: Did you—or do you still—get pushback from manufacturers and distributors?
JS: Some companies were resistant at first and didn’t want to spend the money on Non-GMO Project verification. But many others saw the writing on wall and got verified. Those that worked with us closely and understood our intent really appreciated our stance, and they now view the Non-GMO Project Verified seal as an added value proposition. Over time, most manufacturers have come to like that we’ve gone out on a limb.

NFM: How have your customers responded?
JS: At first our buyers feared that customers who wanted specific products that we didn’t carry would just shop elsewhere. But what this move really did—completely unexpectedly—was attract more customers and create much more loyalty to Jimbo’s brand.

NFM: What do you think about Whole Foods Market essentially following your lead on GMOs?
JS: In the long run, I absolutely think it’s a positive step. Would I rather have heard them say they wanted everything labeled within three years instead of five? Absolutely. But they did what they thought was right. Whole Foods is very much in the public eye, and I’d way rather have them on my side of this issue. They are helping to create demand for GMO labeling.

NFM: Since Proposition 37 failed to pass in 2012, have pro-labeling efforts in California fizzled?
JS: There’s still a huge grassroots effort in Southern California to make sure the labeling issue doesn’t go away. We’ve opened up our stores to pro-labeling groups so they can conduct meetings and send out information through here. We’re not going to win this fight by putting up money against Dow and Monsanto. The only way to succeed is through a grassroots campaign that allows the consumer voice to be heard. And now there are just too many consumers who want to know what’s in their food for this issue to disappear.

NFM: What’s the greatest challenge that you and other independents face?
JS: The biggest challenge is competition. That’s not going to slow down. There’s always been competition, but now there’s Trader Joe’s, Sprouts, Whole Foods, Natural Grocers and even Walmart and supermarkets to compete with. To survive, you just have to get sharper, learn more and move forward, or else you’ll just be treading water and won’t last very long. It’s going to be interesting to see how the landscape shakes out over the next five years.

NFM: What excites you about the future of this industry?
JS: The fact that all these conventional stores now carry organic and GMO-free food is a testament to everything we’ve worked so hard for. I find that tremendously exciting. We’ve been fortunate in the natural products industry to have continued growing for many years while conventional has been flat. Growth yields innovation, new products and a lot of excitement that probably isn’t there on the conventional side. I’m excited that INFRA is thriving and that independents have continued to be strong despite increasing competition from national chains.

Help keep independents strong

Follow Jimbo Someck’s lead

Join INFRA. This organization has quickly become a valuable vehicle for uniting and uplifting independents. Members swap ideas, advice and support and even enhance purchasing power as a group. “We envisioned INFRA as being an important resource for helping independents to stay competitive,” Someck says. So far, it’s been a smashing success.

Adopt a non-GMO stance. Taking a hard line on GMOs can help you stand out from your competition, but it’s a challenging feat, so give manufacturers and distributors enough time to comply. “We value vendor relationships and didn’t want to pull the rug out from under them,” Someck says. “We understand there’s a process companies need to go through, so we told them about our new direction several months ahead of time.”

Love your community. Unlike chain retailers—even natural ones—you’re a local business beloved by your community. So love it back. “It would be hypocritical if we didn’t recognize the valuable role the community plays in our success,” Someck says. “There’s no way I’d consider Jimbo’s a success if we weren’t deeply involved in our community and didn’t give back as much as we do.”

Source URL:

Dig It! Organic Garden Fest, February 28, Escondido Store


Jimbo’s…Naturally! Receives Silver from EPA’s GreenChill Partnership

SAN DIEGO, Calif. – January 13th, 2015 – For a second year, the Jimbo’s…Naturally! 28,000 sq. ft. downtown San Diego Westfield Horton Plaza store earned the prestigious EPA GreenChill Silver Award.

With this achievement the store continues to cut its refrigeration emissions by 65%. Reducing refrigerant emissions is a significant step to helping our environment. GreenChill certified stores only use refrigerants that do not harm the earth’s ozone layer. Refrigerants have the potential to harm the ozone layer and contain greenhouse gases, which contribute to climate change.

“Jimbo’s…Naturally! continued commitment to achieve GreenChill’s certification standards for its Horton Plaza store proves that the company is serious about its role in protecting the ozone layer and preventing climate change,” said Tom Land, Manager of EPA’s GreenChill Partnership. “It is important that companies understand that helping the environment has become the business model of the future.”

It is Jim “Jimbo” Someck’s passion for the environment that encouraged Jimbo to partner with the EPA. “GreenChill Certification is part of an overall commitment by Jimbo’s…Naturally! to be a responsible community member and steward to the environment. This continued achievement demonstrates our ongoing effort to provide our customers with more than just a great place to shop. We want our customers to be proud of the fact that we continue to make great strides to protect the environment,” said Jimbo.

Jimbo’s…Naturally! is a complete natural foods grocery store. In order to fulfill its mission of providing the highest quality organic and natural foods, Jimbo’s…Naturally! places a strong emphasis on local and organic produce. Jimbo’s…Naturally! also carries a full line of groceries, vitamins, health & beauty aids, hormone-free and antibiotic-free meats, an in-house deli, a made from scratch bakery and a juice bar. Locations include Carmel Valley, Escondido, Carlsbad, 4S Ranch and downtown San Diego at Westfield Horton Plaza.

Contact: Kelly Hartford, Director of Marketing
858.793.7755 x114
[email protected]